Here’s a summary of interesting stories I’ve seen over the last week. I try to concentrate on the stories which aren’t necessarily mainstream.
The Spanish Bank, BBVA, approached its latest mobile app in a totally different way. They reduced the size of the team to 15 and incorporated Design Thinking (for more information about Design Thinking, read this excellent article from the UK Design Council). The results have been very impressive:
- Credit card applications increased by 80%
- Current account openings by 20%
- Sales of investment funds up 50%
- Sales in pension plans, health insurance and home insurance doubled
- Car insurance tripled
- People carrying out mortgage simulations tripled.
It’s been a shameful week for security with two large public scams. The first was a fake WhatsApp app appeared in the Google Play store. It would have taken a very keen eye to spot any problem with the fake app. And the second scam was fake supermarket vouchers being distributed among WhatsApp users. The problem with the voucher was that it took users to a landing page which asked for personal details. Continue reading Weekly news round up 9 November 2017