I was kindly invited to an event today called “The Ad Apocalypse And The Rise Of Interactive Brand Experiences”, hosted by wayin. Wayin runs a content management system for brands to run interactive campaigns in their digital advertising.
Although the event proved how wayin was the answer to several of life’s challenges, there were a few interesting thought leadership pieces at the event which I’ve tried to capture below.
My apologies for brevity in the notes format and any spelling mistakes.
Wayin introduction, Richard Jones (Wayin CEO)
Richard started by describing how Mondelez has pulled £100M from their advertising recently due to the lack of impact that their digital advertising spending is having. They’ve never pulled ad spend before the holiday season. Continue reading The future of digital advertising→
Here’s a summary of interesting stories I’ve seen over the last week. I try to concentrate on the stories which aren’t necessarily mainstream.
Let’s start with some good news! ING ran a trial of contactless charity donation boxes. The trial resulted in average donations doubling old-fashioned cash collection tins. I think the new donation box design could be improved, but it still encourages generosity to charities. bit.ly/2ykXaMC.
Apple is close to launching their person to person payments service. It’s purely proprietary – which means only Apple users will be able to send and receive payments. I predict Apple Pay Cash will have a bigger cash stockpile this time next year than many high street banks. This is because users will keep their received cash on their device, simply because it will be easier than transferring it into a bank account. https://t.co/agcKxKigJxContinue reading Weekly interesting news round up→
Last night was the latest InsTech London event. InsTech, or InsureTech or InsurTech (pleasecan someone confirm the standard nomenclature?) applies to the insurance industry in the way that FinTech was the industry disruption in the financial industry.
One of the best practice digital principles we talk about at Endava is regular rollouts to users. The more regular and automated you can make them, the quicker you can provide additional functionality to your users.
There are three key factors which affect car insurance – accidents (claims), theft, and the policy holder.
Here’s a thought about autonomous cars and accidents: “A total of 25,160 people were killed or seriously injured in the year ending September 2016, up by 6 per cent from the previous year, and 182,560 casualties of all severities.” Of that 25,160, around 5% are caused by drink-driving. The current estimate is that 1,380 people were killed or seriously injured when at least one driver was over the limit.
Whilst these figures only overlap by a few months (the drink driving numbers are for the year 2015), let’s combine them as there’s nothing to suggest there was any statistical anomalies around that time.
According to the Institute of Advanced Motorists, “in 2014 driver/rider error or reaction were cited as contributory factors in 74% of accidents”. I doubt driver or rider skills changed much between 2014 and 2016, so some simple maths shows that around 18,618 people were killed or seriously injured by a car driver or rider who was at fault for the accident. Continue reading The safe view of autonomous cars→
This is now the seventh year of my digital predictions for the forthcoming twelve months (see here for 2016).
There are industry commentators and research analysts who release their predictions for the coming year. But I’m the only one brave enough to mark their homework at the end of the year! Last year I scored a respectable 61%.
Although President Trump and Brexit-at-some-point won’t have a direct impact on technology, there will be an indirect impact on consumer prices and investments into startups. Whether this affects the technology market in 2017 or later is difficult to say. Continue reading 2017 digital predictions→
Every year I list my favourite gadget, book and app from the last twelve months, so here they are for 2016:
During the summer I ran my first marathon and bought a running watch to track my runs. The watch, a Garmin Forerunner 235, has a number of smartwatch features, including alerts that show on my phone, such as text messages, calls, Facebook alerts and so on, also show on my watch.
The watch also has a step and sleep counter, which I’d never as useful beforehand, but the step counter is moderately addictive. I can tell how well I sleep – I don’t need a watch to tell me.
Although the user interface on the watch is terribly over complicated, I still love the watch. Friends who have an Apple Watch still need to charge them daily, and the Forerunner can last at least a week.
I haven’t read as many books this year, but my favourite was ‘So you’ve been publicly shamed’ by Jon Ronson. I like Ronson’s style of writing, and I’m constantly worried (and telling the kids) of the dangers of a simple social media update upsetting others.
If you are interested in social networks, I thoroughly recommend the book. Since reading the book I try not to tweet when I’m boarding a plane, just in case autocorrect strikes.
I have a few friends who have started producing podcasts, and they use Podbean. I’ve been using the Podbean app for a while, but I still don’t find it very intuitive. It could be much simpler.
My favourite app for 2016 was Google Maps. Google have released a number of new, really good features. As a family we travel all over the UK. Google Maps has excellent voice recognition and smart route navigation, taking real-time traffic into account. But the 2016 killer feature is being able to search for something en-route, such as a petrol station or a specific restaurant. This is also voice controlled, and results are shown along the route.
This leaves me to wish everyone who reads this site, and your family, a wonderful holiday period, together with a healthy, happy and prosperous new year.
This week I spoke at The Future of General Insurance event about our latest Insurance Industry Technology Trends report at Endava. Here’s a brief summary of the presentation.
Endava works in many industries, and we can see what companies outside of insurance do really well, that insurers can learn from. We have found 20 ‘trends’, of which we covered five most relevant ones to general insurers at the conference:
IoT (Internet of Things) are slowly redefining how consumers perceive ‘insurance’
Moving to mobile first interfaces
Using social media
The use of digital marketing in the insurance industry
According to Deloitte’s Mobile Consumer Survey 2016 report, mobile hasn’t just reached saturating point (over 80% of the UK now owns a smartphone – and still annually growing at 7%), it’s become embedded in our day to day (and night to night) lives. We don’t just own a smartphone, we let it take over our lives – foregoing sleep or partner and friends asking us to put the thing away.
Here are the highlights and takeaways (all are UK statistics, from 3,251 respondents) from the Deloitte Mobile Consumer 2016 report:
10% of smartphone owners check their device immediately on waking up, with over two thirds of us checking our phone within 30 minutes of rising.
43% of us check our phones within 30 minutes of going to bed.
Half of smartphone owners aged 18-24 check their phone in the middle of the night (most of whom check the time, instant messages, social media notifications or email). If you’re not in that age bracket, it’s still 48% for 25-34 year olds, 37% of 35-44 year olds and 27% aged 45-54.
Next time you’re out with friends in a restaurant checking your email, or supposed to be out with the family, or just crossing the road, remember the two graphs above.