This is now the seventh year of my digital predictions for the forthcoming twelve months (see here for 2016).
There are industry commentators and research analysts who release their predictions for the coming year. But I’m the only one brave enough to mark their homework at the end of the year! Last year I scored a respectable 61%.
Although President Trump and Brexit-at-some-point won’t have a direct impact on technology, there will be an indirect impact on consumer prices and investments into startups. Whether this affects the technology market in 2017 or later is difficult to say. Continue reading 2017 digital predictions→
This week I spoke at The Future of General Insurance event about our latest Insurance Industry Technology Trends report at Endava. Here’s a brief summary of the presentation.
Endava works in many industries, and we can see what companies outside of insurance do really well, that insurers can learn from. We have found 20 ‘trends’, of which we covered five most relevant ones to general insurers at the conference:
IoT (Internet of Things) are slowly redefining how consumers perceive ‘insurance’
Moving to mobile first interfaces
Using social media
The use of digital marketing in the insurance industry
According to Deloitte’s Mobile Consumer Survey 2016 report, mobile hasn’t just reached saturating point (over 80% of the UK now owns a smartphone – and still annually growing at 7%), it’s become embedded in our day to day (and night to night) lives. We don’t just own a smartphone, we let it take over our lives – foregoing sleep or partner and friends asking us to put the thing away.
Here are the highlights and takeaways (all are UK statistics, from 3,251 respondents) from the Deloitte Mobile Consumer 2016 report:
10% of smartphone owners check their device immediately on waking up, with over two thirds of us checking our phone within 30 minutes of rising.
43% of us check our phones within 30 minutes of going to bed.
Half of smartphone owners aged 18-24 check their phone in the middle of the night (most of whom check the time, instant messages, social media notifications or email). If you’re not in that age bracket, it’s still 48% for 25-34 year olds, 37% of 35-44 year olds and 27% aged 45-54.
Next time you’re out with friends in a restaurant checking your email, or supposed to be out with the family, or just crossing the road, remember the two graphs above.
For many of us who work in the digital industry, we take it for granted that we can use services such as Facebook, JustGiving charity fundraising and email services. According to a survey released this week by Lloyds Bank, only half of UK businesses and charities have the necessary digital skills to improve their business or fundraising.
The number of charities who accept online donations has doubled since 2015 – from 24% to 53%. But even those charities struggle with other digital skills such as email campaigns, using mobile correctly and other optimisation. And back to the figure of 53% of charities accept online donations – this highlights how 47% do not. Continue reading UK small businesses and charities still not digital→
There is a trend for financial and retail companies to offer additional benefits at the checkout – whether it’s spreading payments for large purchases, insurance or charity donations. Some banks are offering ‘save the small change’ functionality, rounding the purchase up to the nearest dollar or pound and putting that change into a holding account.
I know a few people who collect small change (or a particular coin). Every day they put it in a jar, then at the end of the year they donate it to charity or buy themselves a gift. This is obviously harder to do with electronic payments at the moment.
Think of the top three industries that seem cool to work in. I’d be surprised if you are my age and listed government as a top three coolest digital industry. But working on digital government projects seems to have become cool.
So cool, that last week Matt Cutts of Google fame announced that he will be leaving Google for the US Digital Service. Matt Cutts was the head of Google’s spam SEO (Search Engine Optimisation) team, and built up a large following across social media channels from webmasters around the world. There are forums set up to discuss every detail of his speeches and YouTube videos, to try to outsmart the chief enemy of SEO spam. Continue reading The Coolest Digital Industry to Work in→
Insurance is perfectly positioned for a radical digital transformation over the next few years (or maybe months) – customers feel they don’t get value from insurers (unless something goes wrong, at which point they see the value); there is a general poor to dreadful customer experience of most insurers; there are still antiquated business models (why do we still have to buy annual policies? Why can’t we have subscription-based or pay as you go policies?); and then there’s the fact that most car insurers don’t make much profit in the first year of a new customer either.