Tag Archives: advertising

The future of digital advertising

Shipping and sea routes - see the big data example belowI was kindly invited to an event today called “The Ad Apocalypse And The Rise Of Interactive Brand Experiences”, hosted by wayin. Wayin runs a content management system for brands to run interactive campaigns in their digital advertising.

Although the event proved how wayin was the answer to several of life’s challenges, there were a few interesting thought leadership pieces at the event which I’ve tried to capture below.

My apologies for brevity in the notes format and any spelling mistakes.

Wayin introduction, Richard Jones (Wayin CEO)

Richard started by describing how Mondelez has pulled £100M from their advertising recently due to the lack of impact that their digital advertising spending is having. They’ve never pulled ad spend before the holiday season. Continue reading The future of digital advertising

Five trends from The Future of General Insurance event

Describing key insurance trends at The Future of General Insurance event
Describing key insurance trends at The Future of General Insurance event

This week I spoke at The Future of General Insurance event about our latest Insurance Industry Technology Trends report at Endava. Here’s a brief summary of the presentation.

Endava works in many industries, and we can see what companies outside of insurance do really well, that insurers can learn from. We have found 20 ‘trends’, of which we covered five most relevant ones to general insurers at the conference:

  • IoT (Internet of Things) are slowly redefining how consumers perceive ‘insurance’
  • Moving to mobile first interfaces
  • Using social media
  • The use of digital marketing in the insurance industry
  • Building self-service into systems

Continue reading Five trends from The Future of General Insurance event

Reading list for 12 October 2015

Kids playing cards
Yes you can play cards on an iPad, but kids don’t enjoy it as much as the real game

In between all these links I’m currently reading LEAN Enterprise – I’ll provide a full review if/ when I manage to finish it.

In the meantime, here are some of the more interesting links I’ve visited over the last week:

Mobile leads first half digital ad surge| warc.com – Ad spend on mobiles increased 51% to £1.08bn during the first half of 2015. Is it a bubble or a natural trend? Continue reading Reading list for 12 October 2015

20 Internet Trends in 2015

One of my favourite annual Internet reports is out. It’s the KPCB report, from the Venture Capital company based in the US.

It’s 196 pages of fact-packed charts, and here are my favourites.

The US makes up ‘only’ 10% of the 2.8bn online users. 73% of the World has a phone, of which 40% are smartphones. So there are 2 billion smartphones.

The top 15 Internet companies (by capitalisation) consist only of American and Chinese companies.

The only company featuring in the top 15 companies in 1995 and 2015 is Apple, which has increased its capitalisation by over 190 times! The combined capitalisation of the top 15 has increased by 141 times.

ARPU (Average Revenue Per User) on Facebook is $9.36, based on advertising alone. Continue reading 20 Internet Trends in 2015

The Guardian newspaper Supporter Membership model

The Guardian supporter membership model
The Guardian supporter membership model

This is a neat idea from the Guardian with some clever language – instead of pushing more traditional subscription models, they are offering “Guardian supporter membership” for £5/ month.

Whilst competitors are pushing many more adverts over their well designed pages, or moving to a pure subscription model, the Guardian have sharpened their copywriting pencils (err, keyboards?) and produced a more enticing product offering – as shown here https://membership.theguardian.com/about/supporter?INTCMP=MEMBERSHIP_BANNER_TEST_A

Continue reading The Guardian newspaper Supporter Membership model

Weekly reading list

Internet of Useless Things - well worth a quick read, even on the throne
The Internet of Useless Things – well worth a quick read, even on the throne

Here are the best articles that I’ve read during the last week:

Warc – Measurement issues hit TV– regular readers will know my frustration with measuring TV audiences. Their time has come, just as they are reporting a sharp decline in audiences. But in an industry based on advertising revenue, the measurement companies are being urged to create ways of showing increasing audience sizes. Bizarre but inevitable.
25 years of Photoshop | Adobe Photoshop 25th anniversary – This one made me feel old. Some beautiful imagery here.
Apple Pay is now the number one mobile payment solution at Staples – When reading any headlines about Apple Pay, remember that Apple Pay has paved the way for contactless technology in the US, which is still growing at a good rate here in the UK.
The Internet of Useless Things – I loved this (thank you Matt) from Rehab, who we’ve done some great work with at Endava.

Continue reading Weekly reading list

Fortnightly web reading list

Here are some of the interesting articles I’ve read over the last fortnight:
The Rouble. Making Bitcoin seem stable since October 2014.
The Rouble. Making Bitcoin seem stable since October 2014.

Everything You Create Is a Product – I really liked this article, which reinforces the importance of first impressions, even for employees who turn up at the same office every day.

Inside RadioShack’s Slow-Motion Collapse – Bloomberg Business – A good, in-depth article on the demise of RadioShack. Hindsight is such a wonderful tool in business – but what would you have done differently?

Bitcoin Price – It’s been an interesting week for Bitcoin. As one customer remarked, “If you think Bitcoin is volatile, look at the Rubble as well”. Point taken. Here are various well written articles on Bitcoin including This Bitcoin Price Chart Shows What’s Blocking Faster Adoption – NASDAQ.com.

Continue reading Fortnightly web reading list

Google proposes advertising alternative

With Contributor, instead of seeing an advert, users will see a plain image
With Google Contributor, instead of seeing an advert, users will see a plain image

Despite earning $14.6 billion in the last quarter from advertising revenues, Google has launched a new product, Contributor, which helps the company become less reliant on advertising.

Google earns 89% of revenue from advertising. Some question whether this advertising model, let alone its 20% year on year growth, is sustainable. Advertising looks stable in today’s world, but the Internet can quickly change business models. Continue reading Google proposes advertising alternative

What is Digital?

Self-service - a key trend in digital projects
Self-service – a key trend in digital projects

Many organisations are finding themselves asking “What is Digital?” It’s a difficult question which sounds easy at first. After all, isn’t everything that we do today that involves electronics, digital in some shape or form?

If an organisation has a CTO (Chief Technology Officer), why does it also need a CDO (Chief Digital Officer)? If an organisation already has an IT department, why does it need a digital one too?

So what is digital?

To me, digital is a mindset. In the 1990’s we’d have called it a paradigm. It’s all about thinking slightly differently to classic IT. Continue reading What is Digital?