I was kindly invited to an event today called “The Ad Apocalypse And The Rise Of Interactive Brand Experiences”, hosted by wayin. Wayin runs a content management system for brands to run interactive campaigns in their digital advertising.
Although the event proved how wayin was the answer to several of life’s challenges, there were a few interesting thought leadership pieces at the event which I’ve tried to capture below.
My apologies for brevity in the notes format and any spelling mistakes.
Wayin introduction, Richard Jones (Wayin CEO)
Richard started by describing how Mondelez has pulled £100M from their advertising recently due to the lack of impact that their digital advertising spending is having. They’ve never pulled ad spend before the holiday season. Continue reading The future of digital advertising→
One of the best practice digital principles we talk about at Endava is regular rollouts to users. The more regular and automated you can make them, the quicker you can provide additional functionality to your users.
Last year its [Amazon’s] revenues hit $88bn (£56bn) , but it made a loss of $240m (£153m). (Just as a comparison, Tesco’s revenues in 2014 were £71bn, on which it made a profit of £2.6bn – though this year it recorded a huge loss after writing down the value of its property. Oh, and right now the stock market thinks Amazon is worth roughly eight Tescos.)
One of my favourite annual Internet reports is out. It’s the KPCB report, from the Venture Capital company based in the US.
It’s 196 pages of fact-packed charts, and here are my favourites.
The US makes up ‘only’ 10% of the 2.8bn online users. 73% of the World has a phone, of which 40% are smartphones. So there are 2 billion smartphones.
The top 15 Internet companies (by capitalisation) consist only of American and Chinese companies.
The only company featuring in the top 15 companies in 1995 and 2015 is Apple, which has increased its capitalisation by over 190 times! The combined capitalisation of the top 15 has increased by 141 times.
There’s a new shake up happening in the sports industry at the moment, and in one of the main organiser’s words, traditional sports “Can’t see if coming”.
Last week BBC radio produced a great programme called “The Rise of the Cyber Athletes” – it’s one of those radio programmes where they place a camera in the studio which kind of converts it into a standard TV programme…
The audience for watching cyber athletes compete in international electronic games tournaments is growing very quickly. And that audience is bringing considerable revenues and investment.
Cyber athletes have sports nutritionists, sports psychologists, training camps, rigorous training regimes – often up to 16 hours a day, and attract large audiences to live events.
2014 has been another interesting year in the digital world. The end of a terrible recession has forced most companies to place digital at the heart of their strategy. #Fintech has become a recognised term for banks, insurance companies and other financial services organisations trying to update their systems to become ‘digital‘.
Yesterday someone asked me a question which I’ve been asked before but never covered it on this site… “What company do I think is the most consumer-oriented, innovative technology company?”
The context of the question related to Google, Amazon, Microsoft and Apple, who do I rate as the most innovative?
First we need to ask another question – “What is innovation?” To me, innovation is the skill to keep inventing new stuff, to keep redefining products and/ or business models. It’s the constant strive for change for the better, not just the sake of it. Continue reading Who is the most innovative Digital company?→