Tag Archives: digital media

The future of digital advertising

Shipping and sea routes - see the big data example belowI was kindly invited to an event today called “The Ad Apocalypse And The Rise Of Interactive Brand Experiences”, hosted by wayin. Wayin runs a content management system for brands to run interactive campaigns in their digital advertising.

Although the event proved how wayin was the answer to several of life’s challenges, there were a few interesting thought leadership pieces at the event which I’ve tried to capture below.

My apologies for brevity in the notes format and any spelling mistakes.

Wayin introduction, Richard Jones (Wayin CEO)

Richard started by describing how Mondelez has pulled £100M from their advertising recently due to the lack of impact that their digital advertising spending is having. They’ve never pulled ad spend before the holiday season. Continue reading The future of digital advertising

Future digital business models

Snapchat - behind the streak feature lies clever digital business models
Snapchat – behind the streak feature lies a clever digital business model

One of the interesting principles we’re seeing with new digital companies are the new digital business models.

Most internet services we use are supported by advertising (Facebook, LinkedIn, Google). Media companies offer a range of digital business models from monthly subscription (e.g. Netflix), advertising funded (e.g. YouTube), both subscription and advertising (e.g. NOW TV) and freemium (e.g. Spotify).

The internet coined the term ‘as a Service’ (with the postfix ‘aaS’), which essentially rents shared platform ‘space’ or utilisation. These are usually available on a minimal-term contract of a month. One example here is Amazon’s hosting facility, AWS (Amazon Web Services) which offers hourly pricing, in a market which used to have annual contracts.

Linked to this are ‘marketplaces’ which combined large numbers of sellers and buyers. The biggest examples here are eBay, Alibaba, and Amazon. Apple App Store and Google Play fall into this category.

These marketplaces transformed into other offerings, such as what we now call crowdfunding (e.g. Kickstarter) and charity sponsorship (e.g. JustGiving). Continue reading Future digital business models

Insurance Digital Transformation case studies

Insurance is perfectly positioned for a radical digital transformation over the next few years (or maybe months) – customers feel they don’t get value from insurers (unless something goes wrong, at which point they see the value); there is a general poor to dreadful customer experience of most insurers; there are still antiquated business models (why do we still have to buy annual policies? Why can’t we have subscription-based or pay as you go policies?); and then there’s the fact that most car insurers don’t make much profit in the first year of a new customer either.

Here is some insight from two recent insurance events where the main topic has been about digital transformation, disruption and innovative ideas. Continue reading Insurance Digital Transformation case studies

Are printed newspapers dead?

Printed newspapers: "It ain't over yet" - if you stick your head in the sand much longer it will be
Printed newspapers: “It ain’t over yet” – if you stick your head in the sand much longer it will be

Last night I went with some colleagues to a Media Society event called “Newsprint – It’s Ain’t Over Yet?” After listening to the panel and some of the questions, I think the end of printed newspapers could be nearer than previously thought.

The panel consisted of two academics, Professor Roy Greenslade and Professor Jane Singer both from the City University London; Sarah Baxter the Deputy Editor of The Sunday Times; Christian Broughton, Editor of The Independent; and Alison Phillips, the Editor of The New Day. Professor Greenslade was the chair, and Alison sent him a text half way through the event to say she couldn’t make it. Continue reading Are printed newspapers dead?

The future of mobile

The Future of Mobile at MobOS. It probably won't be like an iPhone 4
The Future of Mobile at MobOS. It probably won’t be like an iPhone 4

I’m in Romania this week presenting a variety of speeches, including the keynote of MobOS entitled The future of mobile. It’s been a challenging speech to prepare for – and was considerably harder than I originally thought. Not least because in technology terms, “the future” means different things to different organisations. One organisation might think some future of mobile concept is way-out-there while another may have already been using it for a year.

I promised the audience to post the script of the keynote here…

I’m going to talk about four areas on the future of mobile – context, the number of devices we use, mobile user interfaces and the central hub concept. That will set some foundation for some ‘left field’ concepts that we have for the longer term future of mobile. Continue reading The future of mobile

The Insurance Industry and the Need for Innovation

On stage at ITC 2015, and I look like I'm performing some sort of card trick
On stage at ITC 2015, and I look like I’m performing some sort of card trick

Earlier this week I was on a panel at the ITC (Insurance Technology Congress) 2015 event. My panel was dealing specifically with Internet of Things in the insurance industry.

The event was aimed at CIOs of large, mainly commercial insurance companies. The CTO and CIOs in the room spend their time and budget keeping the lights on – i.e. keeping their systems in tip-top shape.

These CIOs and CTOs are rightly proud of their systems’ stability and availability, and until now innovation is a distant second priority. However, new technologies and technology companies are entering the market, and this conference was a joining of minds to create a plan for the future.

Note: Endava were sponsors of the event, and I was only able to attend the first day of the event. Continue reading The Insurance Industry and the Need for Innovation

Agile London at Thomas Cook

Agile London - worth attending if you work in software development
Agile London – worth attending if you work in software development

This evening I went to the latest Agile London event, hosted at Thomas Cook, at a supremely convenient location about quarter of a mile away from the Endava office.

Our host for the evening was Jesus Fernandez, the Development Manager at Thomas Cook. In a concise introduction he described how Thomas Cook has been consolidation pretty much everything – from its management team to the brands it was selling, to its technology platforms.

Thomas Cook is an £8bn ($13bn) public company which has recently gone through a Digital Transformation programme. Continue reading Agile London at Thomas Cook

Sitecore EMEA Partners Summit 2015 – conference notes

Today was the Sitecore EMEA Partner Summit 2015 at the Riverbank Park Plaza hotel in London. We, Endava, are a Platinum Sitecore partner and I’ve often considered Sitecore’s partner programme one of the best developed technology partnership programmes out there – and certainly one that other companies could learn a lot from.

These notes were taken at the conference using OneNote and a stylus (or perhaps it should be called a Microsoft Pen ha ha!!) – which I then quickly converted to text. I’ve had a quick read through, but if anything looks out of context, it probably is – please comment at the bottom of the post and I’ll correct it.

Continue reading Sitecore EMEA Partners Summit 2015 – conference notes

20 Internet Trends in 2015

One of my favourite annual Internet reports is out. It’s the KPCB report, from the Venture Capital company based in the US.

It’s 196 pages of fact-packed charts, and here are my favourites.

The US makes up ‘only’ 10% of the 2.8bn online users. 73% of the World has a phone, of which 40% are smartphones. So there are 2 billion smartphones.

The top 15 Internet companies (by capitalisation) consist only of American and Chinese companies.

The only company featuring in the top 15 companies in 1995 and 2015 is Apple, which has increased its capitalisation by over 190 times! The combined capitalisation of the top 15 has increased by 141 times.

ARPU (Average Revenue Per User) on Facebook is $9.36, based on advertising alone. Continue reading 20 Internet Trends in 2015

Reading list for June

The latest Marketplace Innovation report
The latest Marketplace Innovation report is available on Slideshare

During the last couple of weeks I’ve been working with clients across different industries – a key advantage for these clients, and something I love about my job.

It’s also been London Technology Week – a series of events showcasing you guessed it, Technology in London’s firms, including a great event at Goldman Sachs.

As well as these links I’m midway through reading Talk Like TED by Carmine Gallo which is easy to read and proven quite useful so far, although it would score high on the American cheesiness scale.

Here’s what I’ve been reading:

Continue reading Reading list for June