I was kindly invited to an event today called “The Ad Apocalypse And The Rise Of Interactive Brand Experiences”, hosted by wayin. Wayin runs a content management system for brands to run interactive campaigns in their digital advertising.
Although the event proved how wayin was the answer to several of life’s challenges, there were a few interesting thought leadership pieces at the event which I’ve tried to capture below.
My apologies for brevity in the notes format and any spelling mistakes.
Wayin introduction, Richard Jones (Wayin CEO)
Richard started by describing how Mondelez has pulled £100M from their advertising recently due to the lack of impact that their digital advertising spending is having. They’ve never pulled ad spend before the holiday season. Continue reading The future of digital advertising→
One of the best practice digital principles we talk about at Endava is regular rollouts to users. The more regular and automated you can make them, the quicker you can provide additional functionality to your users.
This is now the seventh year of my digital predictions for the forthcoming twelve months (see here for 2016).
There are industry commentators and research analysts who release their predictions for the coming year. But I’m the only one brave enough to mark their homework at the end of the year! Last year I scored a respectable 61%.
Although President Trump and Brexit-at-some-point won’t have a direct impact on technology, there will be an indirect impact on consumer prices and investments into startups. Whether this affects the technology market in 2017 or later is difficult to say. Continue reading 2017 digital predictions→
This week I spoke at The Future of General Insurance event about our latest Insurance Industry Technology Trends report at Endava. Here’s a brief summary of the presentation.
Endava works in many industries, and we can see what companies outside of insurance do really well, that insurers can learn from. We have found 20 ‘trends’, of which we covered five most relevant ones to general insurers at the conference:
IoT (Internet of Things) are slowly redefining how consumers perceive ‘insurance’
Moving to mobile first interfaces
Using social media
The use of digital marketing in the insurance industry
So You’ve Been Publicly Shamed is a fast paced, easy-to-read book that highlights the power of group behaviour on social media.
So You’ve Been Publicly Shamed is the latest book from Jon Ronson, the journalist from the Guardian. Jon Ronson is the English equivalent of America’s Malcolm Gladwell, combined with Louis Theroux’s modus operandi. Jon Ronson’s books cover those sections of society that are either taboo or push us slightly outside of our comfort zone, and it’s here that Ronson often defends those people the most.
The book is about the public shaming that some people have been subjected to on social media. He provides some case studies of people whose lives have been significantly changed by a single post on Facebook or Twitter. These individuals aren’t always celebrities – some had just a couple of hundred followers. These case studies set the context of the post right up to modern day consequences for the user. Continue reading Book review: So You’ve Been Publicly Shamed→
Friends Reunited, one of the UK’s Internet stars, announced yesterday that it will be closing in a month’s time.
In the UK, Friends Reunited was the Internet version of Woolworths – it’s a site which we all had some affinity to, but didn’t use, and are sad to see depart. How could this household name fail to succeed?
Fresh back from a summer holiday – well actually mine was a bit of a knackering washout really – here are some recommended web reading links.
I’ve also taken out a 12-week trial subscription to The Economist. Between reading one of the issues and a book at the moment, I can’t keep up. I struggle to reach half way through the magazine before another one arrives.
The quality, depth and opinion of the articles is top-notch. I’m not saying I always agree with the opinion, but the manner it’s conveyed is excellent.
I seem to have too many communication methods, spilling over between my work and personal life. Each morning I get into work and go through a process of attempting to keep up with all these methods via a myriad of smartphone apps, PC applications and web browser tabs.
And it’s getting worse. Last week Mrs H went on a holiday abroad while I led a Scout camp in the New Forest. (Mrs H likes camping, but is strictly a good-weather camper, and we had the worst weather during the camp that I can remember). Before departing for a flight to a sunny destination she asked me to install WhatsApp.
I’ve always abstained from WhatsApp because my kids all use it and I don’t want a zillion more notifications from them while I’m at work. And besides, I have enough alternative communication methods for people, including my kids, to reach me. Continue reading Contact me (20 different ways)→
One of my favourite annual Internet reports is out. It’s the KPCB report, from the Venture Capital company based in the US.
It’s 196 pages of fact-packed charts, and here are my favourites.
The US makes up ‘only’ 10% of the 2.8bn online users. 73% of the World has a phone, of which 40% are smartphones. So there are 2 billion smartphones.
The top 15 Internet companies (by capitalisation) consist only of American and Chinese companies.
The only company featuring in the top 15 companies in 1995 and 2015 is Apple, which has increased its capitalisation by over 190 times! The combined capitalisation of the top 15 has increased by 141 times.