I was kindly invited to an event today called “The Ad Apocalypse And The Rise Of Interactive Brand Experiences”, hosted by wayin. Wayin runs a content management system for brands to run interactive campaigns in their digital advertising.
Although the event proved how wayin was the answer to several of life’s challenges, there were a few interesting thought leadership pieces at the event which I’ve tried to capture below.
My apologies for brevity in the notes format and any spelling mistakes.
Wayin introduction, Richard Jones (Wayin CEO)
Richard started by describing how Mondelez has pulled £100M from their advertising recently due to the lack of impact that their digital advertising spending is having. They’ve never pulled ad spend before the holiday season. Continue reading The future of digital advertising→
Every year I list my favourite gadget, book and app from the last twelve months, so here they are for 2016:
During the summer I ran my first marathon and bought a running watch to track my runs. The watch, a Garmin Forerunner 235, has a number of smartwatch features, including alerts that show on my phone, such as text messages, calls, Facebook alerts and so on, also show on my watch.
The watch also has a step and sleep counter, which I’d never as useful beforehand, but the step counter is moderately addictive. I can tell how well I sleep – I don’t need a watch to tell me.
Although the user interface on the watch is terribly over complicated, I still love the watch. Friends who have an Apple Watch still need to charge them daily, and the Forerunner can last at least a week.
I haven’t read as many books this year, but my favourite was ‘So you’ve been publicly shamed’ by Jon Ronson. I like Ronson’s style of writing, and I’m constantly worried (and telling the kids) of the dangers of a simple social media update upsetting others.
If you are interested in social networks, I thoroughly recommend the book. Since reading the book I try not to tweet when I’m boarding a plane, just in case autocorrect strikes.
I have a few friends who have started producing podcasts, and they use Podbean. I’ve been using the Podbean app for a while, but I still don’t find it very intuitive. It could be much simpler.
My favourite app for 2016 was Google Maps. Google have released a number of new, really good features. As a family we travel all over the UK. Google Maps has excellent voice recognition and smart route navigation, taking real-time traffic into account. But the 2016 killer feature is being able to search for something en-route, such as a petrol station or a specific restaurant. This is also voice controlled, and results are shown along the route.
This leaves me to wish everyone who reads this site, and your family, a wonderful holiday period, together with a healthy, happy and prosperous new year.
Think of the top three industries that seem cool to work in. I’d be surprised if you are my age and listed government as a top three coolest digital industry. But working on digital government projects seems to have become cool.
So cool, that last week Matt Cutts of Google fame announced that he will be leaving Google for the US Digital Service. Matt Cutts was the head of Google’s spam SEO (Search Engine Optimisation) team, and built up a large following across social media channels from webmasters around the world. There are forums set up to discuss every detail of his speeches and YouTube videos, to try to outsmart the chief enemy of SEO spam. Continue reading The Coolest Digital Industry to Work in→
I’m in Romania this week presenting a variety of speeches, including the keynote of MobOS entitled The future of mobile. It’s been a challenging speech to prepare for – and was considerably harder than I originally thought. Not least because in technology terms, “the future” means different things to different organisations. One organisation might think some future of mobile concept is way-out-there while another may have already been using it for a year.
I promised the audience to post the script of the keynote here…
I’m going to talk about four areas on the future of mobile – context, the number of devices we use, mobile user interfaces and the central hub concept. That will set some foundation for some ‘left field’ concepts that we have for the longer term future of mobile. Continue reading The future of mobile→
This is the sixth year of my digital predictions for the forthcoming twelve months (see here for 2015).
Many more industry commentators and research analysts are now releasing their predictions, but they don’t mark their work at the end of the year (last year I scored a woeful D) and their ‘predictions’ are actually trends.
So here goes for what lies ahead in 2016:
1. The eyewear war
In 2016 we’ll see a new three companies go eye to eye on their product offerings: Microsoft’s Hololens versus Facebook’s Oculus Rift versus Google’s Glass and Cardboard products.
The ultimate winner of these multi-billion dollar investments will be customers. Devices will still be well into four figures, and we’ll see some incredible implementations from gaming to enterprise. Continue reading 2016 digital predictions→