Tag Archives: newspapers

Tips for creative or innovative thinking at work

This isn’t the ideal environment for creative or innovative thinking. Photo: Michael Loke on Flickr 

During some recent presentations on innovation and technology trends, I’ve been asked for day to day advice, techniques and tips for creative or innovative thinking at work.

In summary, creativity or freshness comes from breaking habits, which are often unconscious behaviours – those things we do without even thinking about it. So here are 10 ideas for breaking habits to foster more creative or innovative thinking at work:

1. Meet customer facing staff, e.g. sales, front line support. Carefully listen to their anecdotes. If you don’t usually speak directly to customers, you’ll probably find the stories revealing. I’ve seen CIOs’ jaws drop when listening to customer service staff.

2. Read different publications. Whether it’s news websites, social platforms, newspapers, even the trade press of a different skill (e.g. legal press if you work in IT). You’re seeking different opinions to your usual ones. Continue reading Tips for creative or innovative thinking at work

Are printed newspapers dead?

Printed newspapers: "It ain't over yet" - if you stick your head in the sand much longer it will be
Printed newspapers: “It ain’t over yet” – if you stick your head in the sand much longer it will be

Last night I went with some colleagues to a Media Society event called “Newsprint – It’s Ain’t Over Yet?” After listening to the panel and some of the questions, I think the end of printed newspapers could be nearer than previously thought.

The panel consisted of two academics, Professor Roy Greenslade and Professor Jane Singer both from the City University London; Sarah Baxter the Deputy Editor of The Sunday Times; Christian Broughton, Editor of The Independent; and Alison Phillips, the Editor of The New Day. Professor Greenslade was the chair, and Alison sent him a text half way through the event to say she couldn’t make it. Continue reading Are printed newspapers dead?

Deloitte Media Consumer 2015

Sobering PewDiePie vs Corrie viewing stats. Source: Deloitte 2015
Sobering PewDiePie vs Corrie viewing stats.
Source: Deloitte 2015

I went to the Deloitte Media Consumer 2015 survey presentation presented by Matt Guest, their Head of Digital Strategy EMEA. The survey focusses on media consumption habits in the UK, and was an informal, highly interactive presentation. So interactive, that I apologise to the rest of the audience for asking so many questions.

The invite pulled out some key stats:

  • A third of us watch the same TV shows every day
  • 61% watch on average one short form video a day
  • The younger generation prefers sharing social media content with a limited amount of followers
  • 36% of adults feel they don’t need to go and see big releases in the cinema as they are available on demand so quickly
  • For up-to-date news content, 70% of users turn to Twitter

Continue reading Deloitte Media Consumer 2015

The Guardian newspaper Supporter Membership model

The Guardian supporter membership model
The Guardian supporter membership model

This is a neat idea from the Guardian with some clever language – instead of pushing more traditional subscription models, they are offering “Guardian supporter membership” for £5/ month.

Whilst competitors are pushing many more adverts over their well designed pages, or moving to a pure subscription model, the Guardian have sharpened their copywriting pencils (err, keyboards?) and produced a more enticing product offering – as shown here https://membership.theguardian.com/about/supporter?INTCMP=MEMBERSHIP_BANNER_TEST_A

Continue reading The Guardian newspaper Supporter Membership model