Mary Meeker’s latest annual Internet trends report has been released, and it’s as insightful as always.
New sections for this year include:
A new section on the ethics of data usage and regulation
Interesting sections on healthcare (expenditure by country, and their focus on preventable deaths); and China (the move from manufacturing, and the totally different user experiences, such as live streaming for ecommerce)
New section on education – US university enrolments falling, with online increasing
Here are my highlights (aka abbreviated research notes):
Slide 25: [USA-based] advertising purchasing is moving to Amazon/ Twitter/ Pinterest (basically, moving from Facebook or Google at a quicker amount than they are growing)
Slide 28 & 29: Balancing Customer acquisition cost with Life Time Value!!
Slide 32: Drive conversion from freemium (Spotify & Zoom), rather than seeking new customers
#51: Echo devices doubled last year to 47M. There are now 90,000+ skills for Alexa. Why? How are they promoted?
It’s time for my annual blog/ RSS feed clean up, and to share my preferred thought-provoking digital news feeds:
1. Chris Matts (The IT Risk Manager). Chris regularly updates his blog with practical advice for technology teams and senior managers such as “executives and transparency”, and he focusses his agile transformation articles on business managers rather than technology teams. That said, there are also a fair number of more technical articles about automated testing and development. https://theitriskmanager.wordpress.com
2. Doc Searls. Doc has several interests, mainly in privacy, photography and technology. Whilst I don’t agree with his extreme views on privacy and anti-advertising, his blogs and other feeds are very interesting to read occasionally. http://blogs.harvard.edu/doc/
Friends Reunited, one of the UK’s Internet stars, announced yesterday that it will be closing in a month’s time.
In the UK, Friends Reunited was the Internet version of Woolworths – it’s a site which we all had some affinity to, but didn’t use, and are sad to see depart. How could this household name fail to succeed?
One of my favourite annual Internet reports is out. It’s the KPCB report, from the Venture Capital company based in the US.
It’s 196 pages of fact-packed charts, and here are my favourites.
The US makes up ‘only’ 10% of the 2.8bn online users. 73% of the World has a phone, of which 40% are smartphones. So there are 2 billion smartphones.
The top 15 Internet companies (by capitalisation) consist only of American and Chinese companies.
The only company featuring in the top 15 companies in 1995 and 2015 is Apple, which has increased its capitalisation by over 190 times! The combined capitalisation of the top 15 has increased by 141 times.
Last week one of my Endava colleagues came over to my desk in the office and caught a glimpse of my Outlook Inbox. The way I organise my email is really simple – unread emails in my Inbox constitute my Items To Do. Once I’ve acted upon the email, or strictly speaking, the item-to-do, I then delete the email. I could just rename the Deleted Items folder as Done – to me it’s the same thing because I keep all the emails in my Deleted Items anyway.
To my Endava colleague, my extra simple organisation of Inbox and Deleted Items was alien – they preferred multiple folders, and Follow Up flags, and categories (which I do use in the Calendar, but not email). In fact, she was most upset that most of her emails appeared in my Deleted Items folder – because I’d acted upon them, and not filed away in a project folder .