There has been an increase in scam/ phishing emails recently. And the biggest challenge is that they are looking increasingly genuine.
Someone in my immediately family clicked on one of the text messages, and we ended up having to change our debit cards.
Here are some that I’ve received in the last couple of weeks.
Stay alert for the following signs.
Creating an emotional reaction
This is the hardest to avoid. When I received the Thrifty phishing email below my immediate response was “I can’t believe I have to pay an overage for a car I rented last Summer“. I was almost tempted. The O2 text message below managed to convince my close family member because we were on holiday at the time and they thought “I don’t want my mobile to be disconnected while I’m away“. These emotional reactions cause us to stop thinking and start clicking.
Here’s how phishing emails create that emotional reaction.
Very few companies need an immediate payment. The phrases “Don’t miss out!” and “valid until...” create urgency, which creates the emotional reaction in the point above.
Too good to be true
As always, if it’s too good to be true, it isn’t. This too, creates an emotional reaction for you to stop thinking and start clicking on those phishing emails.
Links in phishing emails
Banks and government agencies usually make a point of not including any links in their email and directing people to their official website. They recommend opening a web browser and making you typing in their web address, not clicking on a link. In the scams below:
The Thrifty email links go to a website that is clearly not Thrifty’s
The O2 text message is a NOT an O2 website, it is a subdomain made to look like the real O2 site.
Facebook has launched a tool to let users see what data is collected by other organisations, and then shared with Facebook. I used it earlier this week, and it was jaw dropping.
To set the scene, I don’t have a problem with the Internet giants using my data. They provide amazing services in return for me sharing data with them. For example, I can search almost the whole of the Internet on Google, and chat, share images and status updates with anyone on Facebook apps (including Instagram and WhatsApp). Google and Facebook, among several other companies, don’t charge any more than me sharing data with them. I can accept that. It felt like a great deal for both of us.
I really enjoyed listening to the podcast below from McKinsey on the future of air travel.
There’s a balance in the airline industry between sustainability, profit and convenience.
There’s always a tension between safety and future technology. We have so much data about current materials and designs to help keep safety records extremely low. Should aircraft manufacturers design an entirely new, super efficient aircraft design but the safety data is less mature?
Will the future of air travel be electric (unlikely) or pilot-less (more likely)?
The two McKinsey partners on the podcast provide insight from their previous careers as airline pilots, and now advising airlines.
There are some good “Tips from pilots” at the end (at about 28 minutes), where they describe jet lag, packing less, whether to get a window or aisle seat, and eating on board (or not).
Packing lightly reduces your carbon footprint. Every kilogram removed from personal luggage reduces the aircraft’s carbon footprint.
Please share this post with your contacts because it makes me feel better.
If 2018 was the year of mass adoption of Alexa and Google Home devices, 2019 was the year of releasing a lot more skills. At the end of 2019, the Google Home device in our kitchen started answers requests with more suggestions of other skills. Cross-selling perhaps.
But this is nothing compared to where these devices are heading. I predict that by the end of 2020 these devices will be making proactive recommendations to us.
“Rain is due today, take an umbrella.”
“You still have 30 unread emails, why not deal with some of them?”
“You ordered XYZ from Amazon recently, and it’s due to arrive today”.
2. Wearables beyond your wrist
In 2020 we’ll see many more wearable devices.
In 2019, several devices for pets became available, from activity trackers to GPS trackers to smart collars.
Next year we’ll start seeing many more devices, such as spectacles from Vue or ByNorth (my favourites). With the announcement of the iPhone 12, we’ll probably hear Apple launch a new type of wearable beyond the Apple Watch.
Time to look back on the 2019 predictions from 12 months ago…. how many of the predictions came true?
1. Foldable/ rollable and other-able screens
The Samsung Galaxy Fold was released in the first half of 2019 and is currently (at the end of December) available for sale. For the SIM-free (unlocked) version, it’s only £2,110 including VAT.
For context, the iPhone 11 (64Gb) is currently available for £729 on the same website.
Despite its name, the Motorola Razr 2019 is due for release in Q1 2020.
As for rollable, LG have shown prototypes, but there’s nothing for consumer sale quite yet.
Verdict – 5/10. We only have one folding screen available for sale at the end of 2019, and it costs much more than my Microsoft Surface Pro.
2. Citizen Data Science
I predicted that we’ll find data applications that won’t require a degree in data science to make sense of all their data. Nothing obvious is available yet, although I find Google Maps is becoming ever more personalised with its routing and recommendations. Continue reading Review of my 2019 predictions→
Please share this post with your contacts because it makes me feel better.
Mary Meeker’s latest annual Internet trends report has been released, and it’s as insightful as always.
New sections for this year include:
A new section on the ethics of data usage and regulation
Interesting sections on healthcare (expenditure by country, and their focus on preventable deaths); and China (the move from manufacturing, and the totally different user experiences, such as live streaming for ecommerce)
New section on education – US university enrolments falling, with online increasing
Here are my highlights (aka abbreviated research notes):
Slide 25: [USA-based] advertising purchasing is moving to Amazon/ Twitter/ Pinterest (basically, moving from Facebook or Google at a quicker amount than they are growing)
Slide 28 & 29: Balancing Customer acquisition cost with Life Time Value!!
Slide 32: Drive conversion from freemium (Spotify & Zoom), rather than seeking new customers
#51: Echo devices doubled last year to 47M. There are now 90,000+ skills for Alexa. Why? How are they promoted?
The premise was simple. Given the hype around digital you might be excused for thinking that you need to re-platform everything, rip out what you currently have – and start again – to remain relevant in the modern insurance market.
Especially given the threat from fleet-of-feet start-ups operating with a clean piece of paper and no legacy technology.
But it should not be forgotten that as a legacy organisation you have a number of things that start-ups would love to have. Including data and customers, and that is just for starters.
The latest Ofcom media report has been released, and here are some of the highlights:
On the BBC revenue: 20% of people don’t know how BBC TV is funded, over a third of people don’t know how the BBC website is funded, and almost half don’t know how BBC iPlayer is funded.
Almost a half of people don’t know how search engines make money, and 56% of people don’t know how YouTube is funded. (Answer: it’s owned by Google and has lots of video ads).
Incredibly, 31% of people don’t know how commercial TV is funded. (Answer: Adverts and sometimes subscriptions)
The social network unknowns: In socio-economic terms, why do 74% of the AB group have a social media profile, and for DE it’s only 56%? Yet C1 has the highest percentage of social media profiles. Also, “One in seven adults of working age in DE households do not use the internet, and when they do, one in five only go online via a smartphone.“