Category Archives: Trends

Privacy: the update

Personally I’d rather see a bike advert

Since the early days of Internet services such as Google and Facebook, we’ve accepted that in return for these amazing services, we have to give some of our data away. It’s a value-exchange. We get to perform a search about anything, or store and share photos for free in return for the website having some data about us and selling that to advertisers. It’s a fair value-exchange.

It’s value because our advertising tends to be personalised toward us. I’d rather see relevant adverts, for example new bicycles products from my favourite brands, rather than tampons. Continue reading Privacy: the update

The three waves of robotic automation

We are currently between the second and third waves of robotic automation. For the first two, we underestimated how it would affect us. For the next wave, its importance can’t be underestimated again.

Wave one: physical labour

The first wave was physical automation. If you asked a car factory worker in say, the 1960s, “What is the fastest time a car can be assembled?” their answer would probably have been in the several days, maybe hours. Continue reading The three waves of robotic automation

Google’s moral advertising flaw

The problem with censorship is XXXXXXXX via Flickr

The news about Google will stop allowing cryptocurrency companies to buy advertising demonstrates how we still haven’t cracked content censorship on the Internet.

Has Google become a content provider that can ban certain types of advertising? Until now, Google was purely a search engine selling pixels on user’s search results. They weren’t responsible for any of the signposted or copyrighted content.

(The same applies to Facebook and pretty much any other advertising funded content platform).

Note that my issue isn’t with the cryptocurrency companies. My issue is that Google and Facebook have shattered the professional journalism industry, only to then lay down their own moral advertising code of conduct when they are among the last remaining mass publishers.

Continue reading Google’s moral advertising flaw

The future for smartphones, digital media and AR

The 30 second summary of this year’s Deloitte TMT Predictions

On Tuesday I went to the Deloitte TMT predictions (that’s Telco, Media and Telecommunications) event at CodeNode in London.

I’ve covered several of Deloitte’s events in the past – they’re often thought-provoking and insightful, based on some decent consumer research and with a good amount of humour thrown in.

Smartphones

“We’ve entered the beige phase” of mobile phones – they’re all looking the same, with consumers unable to differentiate new features.

One of the stand out quotes was that smartphones are now in an area of “invisible innovation”. That is, the connectivity (e.g. 5G), camera, processors and so on, are all improving, but consumers don’t see these. Continue reading The future for smartphones, digital media and AR

2018 Digital Predictions

Here are my predictions for the ‘digital’ industry for the coming year. I’ve been making digital predictions since 2010 and at the end of each year I review how the predictions fared – see the digital predictions for 2017 and work backwards.

1. Tesla share price to drop significantly

The Tesla Roadster 1 – yes it’s lovely. What will 2018 have in store for the car company? Photo credit: randychiu.

Each quarter, Tesla’s costs keep increasing by hundreds of millions of dollars.

Its profit margin keeps slipping further into the red.

Other companies, both traditional and new entrants, will catch up to Tesla in 2018.

Finally, 2017 was generally a good financial year, and if consumer confidence drops in 2018, people will buy fewer cars. There’s also the debt pile-up in the US car loans industry. Total auto loans in the US have increased 70% in the last 7 years to $1.17 trillion – and much of it is subprime, with some buyers opting for 7(!!) year loans (think about the value of the car at the end of 7 years).

We’ll see Tesla’s share price drop by at least 30% this coming year. Continue reading 2018 Digital Predictions

Review of 2017 predictions

Time to look back on the 2017 predictions from 12 months ago…. how many of the predictions came true?

1. Everything On-demand

If there was one on-demand service that was in the headlines this year, it was Uber. And it wasn’t always for the right reasons. Uber and Deliveroo also led to a debate on the gig-economy and workers’ rights. Continue reading Review of 2017 predictions

Weekly news round up 2 November 2017

Here’s a summary of interesting stories I’ve seen over the last week. I try to concentrate on the stories which aren’t necessarily mainstream.

Finance

There might be fewer [free] ATMs in the UK soon. Link, the banking organisations who fund 70,000 UK-based, free UK cash machines, want to cut their contributions by 20%. https://www.finextra.com/newsarticle/31276/link-plans-could-slash-number-of-free-atms

McKinsey wrote a report about banks needing to create their own platforms and new business models as Alibaba, Amazon and Google start competing with them. McKinsey said that banks need to capitalise on their consumer trust and wealth of data. I agree and wrote a comment on the article which then spawned an online debate. https://www.finextra.com/news/fullstory.aspx?newsitemid=31251 Continue reading Weekly news round up 2 November 2017

Weekly new round up 26 October 2017

Here’s a summary of interesting stories I’ve seen over the last week. I try to concentrate on the stories which aren’t necessarily mainstream.

Strange, but creative. Still strange though

Conor Nickerson, from Canada, has spent a lot of time and effort adding himself into his own childhood photos. He’s pasted himself, as an adult, next to the original himself, as a child. He’s achieved some great results. You wouldn’t have even noticed the editing without knowing beforehand. It’s a good, creative marketing trick, and I hope he got some business from this. I hope it doesn’t become a trend. https://www.boredpanda.com/guy-photoshopping-childhood-photos-conor-nickerson/

Cars

Got Netflix and Spotify? Buy another subscription service from Porsche.
Got Netflix and Spotify? Buy another subscription service from Porsche.

Porsche in Atlanta has launched a new subscription model for their range of cars. For $2,000 a month, you can get access to a range of Porsche cars each month. And as with all good Internet subscription models, there’s a Premium version that gives you access to more cars including some GTS models. Continue reading Weekly new round up 26 October 2017

Weekly news round up (18 October 2017)

Here’s a summary of interesting stories I’ve seen over the last week. I try to concentrate on the stories which aren’t necessarily mainstream.

Technology

The five biggest announcements from Amazon’s hardware event were:

  1. The Echo alarm clock (spot)
  2. Echo plus (a home hub)
  3. Cheaper echos in a three-pack
  4. Echo buttons
  5. BMW integration
  6. New Fire TV.

Hmmm… that’s six products. The big question: does a houseful of echos make an echo chamber? https://www.theverge.com/2017/9/27/16374254/amazon-event-2017-news-recap-echo-spot-fire-tv-hardware

The new GoPro Fusion 360 degree camera. It looks outstanding, even if it makes your hand look a little odd on playback. Watching it again, I cannot believe the video quality of this tiny device:

Continue reading Weekly news round up (18 October 2017)

The future of digital advertising

Shipping and sea routes - see the big data example belowI was kindly invited to an event today called “The Ad Apocalypse And The Rise Of Interactive Brand Experiences”, hosted by wayin. Wayin runs a content management system for brands to run interactive campaigns in their digital advertising.

Although the event proved how wayin was the answer to several of life’s challenges, there were a few interesting thought leadership pieces at the event which I’ve tried to capture below.

My apologies for brevity in the notes format and any spelling mistakes.

Wayin introduction, Richard Jones (Wayin CEO)

Richard started by describing how Mondelez has pulled £100M from their advertising recently due to the lack of impact that their digital advertising spending is having. They’ve never pulled ad spend before the holiday season. Continue reading The future of digital advertising