Category Archives: Trends

Remarkable! How Facebook will reduce its reliance on advertising revenue

Facebook investors are going to like this announcement

Facebook has announced the most exciting new product of all the recent FAANG press releases. From “Sign In With Apple” to Uber’s IPO, this one beats them all.

Until now, Facebook has been reliant on advertising spend. In Q4 2018, Facebook’s advertising revenue was $16.6bn, of a total revenue $16.9bn.

Facebook has always received poor press coverage over its collection, harvesting and commercialisation of our data. What’s the best way to avoid this type of brand coverage?

Rebrand.

Enter Calibra. Or at least, Calibra will enter next year.

Continue reading Remarkable! How Facebook will reduce its reliance on advertising revenue

UK media usage 2019 – still fascinated with TV

The latest Ofcom media report has been released, and here are some of the highlights:

  • On the BBC revenue: 20% of people don’t know how BBC TV is funded, over a third of people don’t know how the BBC website is funded, and almost half don’t know how BBC iPlayer is funded.
  • Almost a half of people don’t know how search engines make money, and 56% of people don’t know how YouTube is funded. (Answer: it’s owned by Google and has lots of video ads).
  • Incredibly, 31% of people don’t know how commercial TV is funded. (Answer: Adverts and sometimes subscriptions)
  • The social network unknowns: In socio-economic terms, why do 74% of the AB group have a social media profile, and for DE it’s only 56%? Yet C1 has the highest percentage of social media profiles. Also, “One in seven adults of working age in DE households do not use the internet, and when they do, one in five only go online via a smartphone.

Continue reading UK media usage 2019 – still fascinated with TV

Why the 20% of UK homes that own a voice assistant don’t read the terms and conditions

Alexa prank to set an alarm at 3am
Alexa practical jokes were invented in 2014

Highlights from Richard Watson’s latest Brainmail:

  • In the UK, 5.5 million homes (around 20% of all homes) now possess a voice activated assistant.
  • 20 per cent of 3-5-year-olds now own their own iPad.
  • Google and Facebook have more than a fifth of the world’s advertising spending (they have 50-60 per cent of digital advertising spend).
  • The terms and conditions for Amazon’s Kindle are 73,198 words long and would take around 9 hours to read. I checked this out (link) and the terms are made up from 20 documents, plus the privacy notice.
  • Compared to the 400 deaths per year from terrorism, more Europeans drown in their own bathtubs, and ten times more die from falling down the stairs.

Continue reading Why the 20% of UK homes that own a voice assistant don’t read the terms and conditions

2019 Digital Trends and Predictions

Here are my predictions for the digital and online industry for the coming year.

Every year I score my own previous year’s predictions– see how I fared for digital predictions for 2018 and work backwards.

1. Foldable/ rollable and other-able screens

Having been teased with foldable, rollable and extendible screens for several years, I think we’ll finally start to see them next year.

I hope the phones look nicer than the Royole. And I hope the televisions looks as nice as the LG rollable, especially in that low but wide position.

And if you’re thinking that TVs might disappear soon, it looks unlikely, because 70% of Netflix binging still happens on a TV. Continue reading 2019 Digital Trends and Predictions

Review of 2018 predictions

Time to look back on the 2018 predictions from 12 months ago…. how many of the predictions came true?

1. Tesla share price to drop significantly

Tesla stock was $312 on New Years Day 2018 and finished the year at $333, so on the face of it, the prediction was incorrect.

However, on 7 August, Elon Musk made the headlines by tweeting that “funding secured” at $420. The share price jumped 10% to $379. He was personally fined $20 million, and the company was fined the same amount.

Two months later, the stock was $250. The stock has been relatively volatile since then, climbing back to $376 and back down to $333.

Amazingly, the offending tweet is still live.

I also mentioned how “2017 was generally a good financial year, and if consumer confidence drops in 2018, people will buy fewer cars.” Ford stock started 2018 at $12 and is now under $8. General motors started at $41 and is now $33. Jaguar Land Rover (which is a private company) made a pre-tax loss of £90m for the three months to end of September, compared to a profit for the same quarter in 2017. The firm’s Solihull plant, where it makes Range Rover and Jaguar models, was closed for a two-week shutdown due to “fluctuating demand”. That followed a move to a three-day week at JLR’s Castle Bromwich plant.

Prediction rating: 5/10 – Tesla stock has been a volatile stock in 2018 but has actually finished higher Continue reading Review of 2018 predictions

How crowdfunding is competing with insurers

Lovely image courtesy of Wikipedia

Almost half of the projects on GoFundMe, the fundraising website, are to pay for medical bills. That’s $930m out of $2bn (Source: Business Insider).

That’s over 250,000 campaigns a year, raising $450m per year (Source: GoFundMe).

Another way to look at this, is that consumers now prefer to have cheaper, or no insurance, and raise funds after a claim would have arisen.

Note: this applies to the UK, not just the US.

Privacy: the update

Personally I’d rather see a bike advert

Since the early days of Internet services such as Google and Facebook, we’ve accepted that in return for these amazing services, we have to give some of our data away. It’s a value-exchange. We get to perform a search about anything, or store and share photos for free in return for the website having some data about us and selling that to advertisers. It’s a fair value-exchange.

It’s value because our advertising tends to be personalised toward us. I’d rather see relevant adverts, for example new bicycles products from my favourite brands, rather than tampons. Continue reading Privacy: the update

The three waves of robotic automation

We are currently between the second and third waves of robotic automation. For the first two, we underestimated how it would affect us. For the next wave, its importance can’t be underestimated again.

Wave one: physical labour

The first wave was physical automation. If you asked a car factory worker in say, the 1960s, “What is the fastest time a car can be assembled?” their answer would probably have been in the several days, maybe hours. Continue reading The three waves of robotic automation

Google’s moral advertising flaw

The problem with censorship is XXXXXXXX via Flickr

The news about Google will stop allowing cryptocurrency companies to buy advertising demonstrates how we still haven’t cracked content censorship on the Internet.

Has Google become a content provider that can ban certain types of advertising? Until now, Google was purely a search engine selling pixels on user’s search results. They weren’t responsible for any of the signposted or copyrighted content.

(The same applies to Facebook and pretty much any other advertising funded content platform).

Note that my issue isn’t with the cryptocurrency companies. My issue is that Google and Facebook have shattered the professional journalism industry, only to then lay down their own moral advertising code of conduct when they are among the last remaining mass publishers.

Continue reading Google’s moral advertising flaw