I’m heading off with the family to distant shores this summer in search of bringing some sun into our summer. Like millions of other people, we’ve booked easyJet flights to get the best deal (the phrase “bang for your buck” just doesn’t work well with flights).
Apparently, easyJet and other budget airlines track your cookies, and the more you return to the website, the higher the price goes.
I’ve spoken to people who disagree with this business model and asked them to consider that this works in the ‘real world’ too. Imagine you go to buy a car – you speak to the salesman, ask for a test drive, and inquire into the cost. Then you return to the showroom another 5 times over the next couple of days. If you ask for the best price, do you think he will give you a lower price than someone else who is in the showroom for the first time? No! He knows you are very interested, so he knows he’ll be able to get more commission from you than the other visitor in the showroom.
Whether you agree with this type of cookie use or not, it’s here to stay. Think of Tesco Clubcard ‘vouchers’ that appear at the bottom of till receipts, Amazon recommendations, even using Google – all these companies are using similar practices to automate the car salesman in the story above.