This morning I visited ideas.org who work with some orgnisations to run their own private social networks. At Endava we term these on portal communities rather than private social networks, but I’m splitting hairs.
It was worth popping around the corner to their wonderful Smithfield Market office for the hour and a half.
I wasn’t concerned with the technology aspect – we run on portal/private communities for hundreds of thousands to millions of users, I was interested in the case studies present how they encouraged users to join and participate. Our clients are fortunate to be able to afford large media campaigns or even automatically appear in the media (such as sports organisations).
After visiting Internet World last week and hearing organisations such as Hilton speak, I’m continuously interested in how organisations succeed in gathering more signups and usage of on portal communities.
My notes are below. Rather than type them up, I’m afraid you’ll need to decipher my handwriting.