Popular Articles

Here are some of my favourite, and indeed the most popular pages on the site:

Internet of Things

I’ve written several popular articles on Insurance and the IoT (Internet of Things) including The Insurance Industry and the Need for Innovation and the Internet of Things and Insurance.

Trend reports

I’ve spoken about 5 specific trends in the digital media space for a few years, and in the summer I decided to write them down in 5 specific posts. I often refer back to them in later articles. The topics are:

  1. Nanopayments – paying tiny amounts of money for digital content and other items will become very important in the future. How will our children will pay for Internet goods in years to come?
  2. Real money – the advertising and marketing bubble. Why we need to sell real stuff.
  3. Knowing customers – why big data needs human support and we need big data to support us.
  4. Browsers are too basic – why I think we’ll be looking at the Internet through a 3D environment in years to come.
  5. Trust – I’m passionate about Internet identity – for proving both sides of an Internet transaction. It’s just as important to prove who wrote a user-generated comment, as a financial transaction.

2015 Digital Trends and Predictions

Every January I make a few predictions for digital technologies in the forthcoming year and then review them at the end of December.

The Digital Media trends for 2015 include TV, investment, security and payment wallets among others. I reviewed my 2014 trends here.

Monetising content

Some customers asked me to compile a list of ways to monetise high volume websites so I created a set of posts describing 11 ways to monetise digital audiences.

I had a step change in traffic after releasing these posts, and people were referring to them in LinkedIn and Twitter. I also received feedback that these methods apply to low and high traffic sites and apps.

How to reach the first 500 Twitter followers

If you’ve created a new Twitter account and wondered why you have 75 followers after a year, read this article on gaining another few hundred Twitter followers without buying them or breaking any other rules.

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