Reasons for the big Apple

So the big news this week is that Apple is now valued higher than
Microsoft. What is it so surprising?

Apple is a technology company still aimed at consumers rather than
corporates. Before you start emailing me in astonishment at such a
claim, pretty much the only companies providing iPhones to staff are
those in the media sector.

Apple’s main revenue is from hardware, not services (SaaS). iTunes is
a web commerce platform, not really a service.

Well done to Apple I say. Re-inventing companies in the way that Apple
have done is admirable. They have taken on Sony Walkmans (Walkmen?),
Nokia and Microsoft in the last 20 years, and won the sales battles.

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