I’ve spent the last couple of days at work in some Big Data and BI (Business Intelligence) workshops. One of my colleagues from Romania came over to run the workshops and we went through some case studies including technologies, architecture and internal organisation. Big Data/ BI is a natural progression from Digital Media and other parts of the Endava organisation, and I’m pleased to be a part of the proposition.
In my mind, the phrase ‘Business Intelligence’ conjures up a similar reaction to ‘Creative’. I have always disliked the term Creative for a given department or function, because any part of an organisation can be classed as ‘Creative’.
Just because someone deals with user interfaces or Photoshop on a daily basis, doesn’t make them more creative than the sales team next door who are coming up with new customer propositions. Or the guy working on the factory floor who realises that it’s more efficient to build a widget using a new method, could save an organisation more cash than the ‘Creative’ guy can generate upstairs.
Business Intelligence is similar… many organisations already have tools which provide some ‘business intelligence’. BI is such a poor name for a toolset, and one of the reasons I think we’re seeing so many vendors jump on the bandwagon recently, is because BI can mean virtually anything that exposes some data about an organisation.
If Microsoft had only produced their spreadsheet application in 2013, it would probably be called Business Intelligence Centre rather than Excel, although at least it will have been designed by their User Experience team.