A humorous advertising perspective

Thanks to Julian at Endava for sending this video through. It’s an amusing TED discussion from Rory Sutherland discussing the advertiser’s view of the World, and how his perspective is so (unashamedly) different to most other people’s view.

The video is just over 10 minutes long, so I recommend you watch it when you have time to concentrate on it. As usual with the very friendly Rory Sutherland, it’s full of anecdotes and humour.

Next time you’re on the Eurostar, you’ll tell someone about this video.

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