On Tuesday I went to the Deloitte TMT predictions (that’s Telco, Media and Telecommunications) event at CodeNode in London.
I’ve covered several of Deloitte’s events in the past – they’re often thought-provoking and insightful, based on some decent consumer research and with a good amount of humour thrown in.
“We’ve entered the beige phase” of mobile phones – they’re all looking the same, with consumers unable to differentiate new features.
One of the stand out quotes was that smartphones are now in an area of “invisible innovation”. That is, the connectivity (e.g. 5G), camera, processors and so on, are all improving, but consumers don’t see these. Continue reading The future for smartphones, digital media and AR