If 2018 was the year of mass adoption of Alexa and Google Home devices, 2019 was the year of releasing a lot more skills. At the end of 2019, the Google Home device in our kitchen started answers requests with more suggestions of other skills. Cross-selling perhaps.
But this is nothing compared to where these devices are heading. I predict that by the end of 2020 these devices will be making proactive recommendations to us.
“Rain is due today, take an umbrella.”
“You still have 30 unread emails, why not deal with some of them?”
“You ordered XYZ from Amazon recently, and it’s due to arrive today”.
2. Wearables beyond your wrist
In 2020 we’ll see many more wearable devices.
In 2019, several devices for pets became available, from activity trackers to GPS trackers to smart collars.
Next year we’ll start seeing many more devices, such as spectacles from Vue or ByNorth (my favourites). With the announcement of the iPhone 12, we’ll probably hear Apple launch a new type of wearable beyond the Apple Watch.
One of the interesting principles we’re seeing with new digital companies are the new digital business models.
Most internet services we use are supported by advertising (Facebook, LinkedIn, Google). Media companies offer a range of digital business models from monthly subscription (e.g. Netflix), advertising funded (e.g. YouTube), both subscription and advertising (e.g. NOW TV) and freemium (e.g. Spotify).
The internet coined the term ‘as a Service’ (with the postfix ‘aaS’), which essentially rents shared platform ‘space’ or utilisation. These are usually available on a minimal-term contract of a month. One example here is Amazon’s hosting facility, AWS (Amazon Web Services) which offers hourly pricing, in a market which used to have annual contracts.
Linked to this are ‘marketplaces’ which combined large numbers of sellers and buyers. The biggest examples here are eBay, Alibaba, and Amazon. Apple App Store and Google Play fall into this category.
Modern businesses need to become more engaging, responsive and efficient. To achieve this, they need to focus on stronger digital deliverables, agile processes and automate much more than they do today.
Many businesses still struggle to define what digital really means, so we have come up with 12 “best practices” which include:
Business Focussed Solutions (not technical)
Self-service (for everyone)
Try stuff (Fail fast/ learn quickly)
(Very) regular releases
Easy to use and regular multi variate testing
Easier integration (e.g. APIs)
New business models (e.g. marketplace, sharing economy…)
For many of us who work in the digital industry, we take it for granted that we can use services such as Facebook, JustGiving charity fundraising and email services. According to a survey released this week by Lloyds Bank, only half of UK businesses and charities have the necessary digital skills to improve their business or fundraising.
The number of charities who accept online donations has doubled since 2015 – from 24% to 53%. But even those charities struggle with other digital skills such as email campaigns, using mobile correctly and other optimisation. And back to the figure of 53% of charities accept online donations – this highlights how 47% do not. Continue reading UK small businesses and charities still not digital→
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The latest Deloitte TMT Predictions 2016 event today was as good as previous years. The author of the report, and Deloitte partner, David Lee, is an excellent presenter (a sense of humour and perspective helps with publishing predictions).
Friends Reunited, one of the UK’s Internet stars, announced yesterday that it will be closing in a month’s time.
In the UK, Friends Reunited was the Internet version of Woolworths – it’s a site which we all had some affinity to, but didn’t use, and are sad to see depart. How could this household name fail to succeed?
This evening I went to the latest Agile London event, hosted at Thomas Cook, at a supremely convenient location about quarter of a mile away from the Endava office.
Our host for the evening was Jesus Fernandez, the Development Manager at Thomas Cook. In a concise introduction he described how Thomas Cook has been consolidation pretty much everything – from its management team to the brands it was selling, to its technology platforms.