Customers often ask my team how we stay up to date with the latest innovations across industries. One way is to attend industry events outside of your own.
Today we went to Leaders Meet Innovation – an event for sports organisations hosted by SAP and the NBA at the BAFTA in London. We were invited to the event because we produce several sports websites.
The event itself was extremely well organised. Most of the top brands you can think of in sport were there, and SAP – the main sponsor, gave a really good presentation on why sports is important to them, especially as a case study to other industries. They were showcasing their nba.com/stats products at the event and during some their presentations. Continue reading How the NBA and McLaren are leading technology innovation