Tag Archives: Facebook

Remarkable! How Facebook will reduce its reliance on advertising revenue

Facebook investors are going to like this announcement

Facebook has announced the most exciting new product of all the recent FAANG press releases. From “Sign In With Apple” to Uber’s IPO, this one beats them all.

Until now, Facebook has been reliant on advertising spend. In Q4 2018, Facebook’s advertising revenue was $16.6bn, of a total revenue $16.9bn.

Facebook has always received poor press coverage over its collection, harvesting and commercialisation of our data. What’s the best way to avoid this type of brand coverage?

Rebrand.

Enter Calibra. Or at least, Calibra will enter next year.

Continue reading Remarkable! How Facebook will reduce its reliance on advertising revenue

Why the 20% of UK homes that own a voice assistant don’t read the terms and conditions

Alexa prank to set an alarm at 3am
Alexa practical jokes were invented in 2014

Highlights from Richard Watson’s latest Brainmail:

  • In the UK, 5.5 million homes (around 20% of all homes) now possess a voice activated assistant.
  • 20 per cent of 3-5-year-olds now own their own iPad.
  • Google and Facebook have more than a fifth of the world’s advertising spending (they have 50-60 per cent of digital advertising spend).
  • The terms and conditions for Amazon’s Kindle are 73,198 words long and would take around 9 hours to read. I checked this out (link) and the terms are made up from 20 documents, plus the privacy notice.
  • Compared to the 400 deaths per year from terrorism, more Europeans drown in their own bathtubs, and ten times more die from falling down the stairs.

Continue reading Why the 20% of UK homes that own a voice assistant don’t read the terms and conditions

Privacy: the update

Personally I’d rather see a bike advert

Since the early days of Internet services such as Google and Facebook, we’ve accepted that in return for these amazing services, we have to give some of our data away. It’s a value-exchange. We get to perform a search about anything, or store and share photos for free in return for the website having some data about us and selling that to advertisers. It’s a fair value-exchange.

It’s value because our advertising tends to be personalised toward us. I’d rather see relevant adverts, for example new bicycles products from my favourite brands, rather than tampons. Continue reading Privacy: the update

Facebook’s data privacy issue

I bet they don’t at the moment

The reaction to the Facebook and Cambridge Analytica data story has been more divided than any other technology I can remember. (Real-life) friends have closed several web accounts, beyond just Facebook, formally requesting their entire data to be wiped clean. And some friends don’t care.

Shadow profiles

But even if you quit Facebook and ask for your data to be deleted, it probably won’t. This is because Facebook stores shadow profiles about people anyway. This is one of the ways that Facebook seems to make accurate friend recommendations on the platform. Continue reading Facebook’s data privacy issue

Google’s moral advertising flaw

The problem with censorship is XXXXXXXX via Flickr

The news about Google will stop allowing cryptocurrency companies to buy advertising demonstrates how we still haven’t cracked content censorship on the Internet.

Has Google become a content provider that can ban certain types of advertising? Until now, Google was purely a search engine selling pixels on user’s search results. They weren’t responsible for any of the signposted or copyrighted content.

(The same applies to Facebook and pretty much any other advertising funded content platform).

Note that my issue isn’t with the cryptocurrency companies. My issue is that Google and Facebook have shattered the professional journalism industry, only to then lay down their own moral advertising code of conduct when they are among the last remaining mass publishers.

Continue reading Google’s moral advertising flaw

Review of 2017 predictions

Time to look back on the 2017 predictions from 12 months ago…. how many of the predictions came true?

1. Everything On-demand

If there was one on-demand service that was in the headlines this year, it was Uber. And it wasn’t always for the right reasons. Uber and Deliveroo also led to a debate on the gig-economy and workers’ rights. Continue reading Review of 2017 predictions

Weekly news round up 2 November 2017

Here’s a summary of interesting stories I’ve seen over the last week. I try to concentrate on the stories which aren’t necessarily mainstream.

Finance

There might be fewer [free] ATMs in the UK soon. Link, the banking organisations who fund 70,000 UK-based, free UK cash machines, want to cut their contributions by 20%. https://www.finextra.com/newsarticle/31276/link-plans-could-slash-number-of-free-atms

McKinsey wrote a report about banks needing to create their own platforms and new business models as Alibaba, Amazon and Google start competing with them. McKinsey said that banks need to capitalise on their consumer trust and wealth of data. I agree and wrote a comment on the article which then spawned an online debate. https://www.finextra.com/news/fullstory.aspx?newsitemid=31251 Continue reading Weekly news round up 2 November 2017

The future of digital advertising

Shipping and sea routes - see the big data example belowI was kindly invited to an event today called “The Ad Apocalypse And The Rise Of Interactive Brand Experiences”, hosted by wayin. Wayin runs a content management system for brands to run interactive campaigns in their digital advertising.

Although the event proved how wayin was the answer to several of life’s challenges, there were a few interesting thought leadership pieces at the event which I’ve tried to capture below.

My apologies for brevity in the notes format and any spelling mistakes.

Wayin introduction, Richard Jones (Wayin CEO)

Richard started by describing how Mondelez has pulled £100M from their advertising recently due to the lack of impact that their digital advertising spending is having. They’ve never pulled ad spend before the holiday season. Continue reading The future of digital advertising

Digital best practice: Release regularly

One of the best practice digital principles we talk about at Endava is regular rollouts to users. The more regular and automated you can make them, the quicker you can provide additional functionality to your users.

Amazon

Amazon’s release to live every 11.6 seconds. This was the mean average for weekdays during May 2011. During that month, they had up to 1,079 production deployments per hour. Continue reading Digital best practice: Release regularly

2017 digital predictions

This is now the seventh year of my digital predictions for the forthcoming twelve months (see here for 2016).

Supermarket checkouts - RIP in 2017 from Amazon Go?
Supermarket checkouts – RIP in 2017 from Amazon Go?

There are industry commentators and research analysts who release their predictions for the coming year. But I’m the only one brave enough to mark their homework at the end of the year! Last year I scored a respectable 61%.

Although President Trump and Brexit-at-some-point won’t have a direct impact on technology, there will be an indirect impact on consumer prices and investments into startups. Whether this affects the technology market in 2017 or later is difficult to say. Continue reading 2017 digital predictions