Since the early days of Internet services such as Google and Facebook, we’ve accepted that in return for these amazing services, we have to give some of our data away. It’s a value-exchange. We get to perform a search about anything, or store and share photos for free in return for the website having some data about us and selling that to advertisers. It’s a fair value-exchange.
It’s value because our advertising tends to be personalised toward us. I’d rather see relevant adverts, for example new bicycles products from my favourite brands, rather than tampons. Continue reading Privacy: the update→
The reaction to the Facebook and Cambridge Analytica data story has been more divided than any other technology I can remember. (Real-life) friends have closed several web accounts, beyond just Facebook, formally requesting their entire data to be wiped clean. And some friends don’t care.
But even if you quit Facebook and ask for your data to be deleted, it probably won’t. This is because Facebook stores shadow profiles about people anyway. This is one of the ways that Facebook seems to make accurate friend recommendations on the platform. Continue reading Facebook’s data privacy issue→
Has Google become a content provider that can ban certain types of advertising? Until now, Google was purely a search engine selling pixels on user’s search results. They weren’t responsible for any of the signposted or copyrighted content.
(The same applies to Facebook and pretty much any other advertising funded content platform).
Note that my issue isn’t with the cryptocurrency companies. My issue is that Google and Facebook have shattered the professional journalism industry, only to then lay down their own moral advertising code of conduct when they are among the last remaining mass publishers.
I was kindly invited to an event today called “The Ad Apocalypse And The Rise Of Interactive Brand Experiences”, hosted by wayin. Wayin runs a content management system for brands to run interactive campaigns in their digital advertising.
Although the event proved how wayin was the answer to several of life’s challenges, there were a few interesting thought leadership pieces at the event which I’ve tried to capture below.
My apologies for brevity in the notes format and any spelling mistakes.
Wayin introduction, Richard Jones (Wayin CEO)
Richard started by describing how Mondelez has pulled £100M from their advertising recently due to the lack of impact that their digital advertising spending is having. They’ve never pulled ad spend before the holiday season. Continue reading The future of digital advertising→
One of the best practice digital principles we talk about at Endava is regular rollouts to users. The more regular and automated you can make them, the quicker you can provide additional functionality to your users.
This is now the seventh year of my digital predictions for the forthcoming twelve months (see here for 2016).
There are industry commentators and research analysts who release their predictions for the coming year. But I’m the only one brave enough to mark their homework at the end of the year! Last year I scored a respectable 61%.
Although President Trump and Brexit-at-some-point won’t have a direct impact on technology, there will be an indirect impact on consumer prices and investments into startups. Whether this affects the technology market in 2017 or later is difficult to say. Continue reading 2017 digital predictions→
This week I spoke at The Future of General Insurance event about our latest Insurance Industry Technology Trends report at Endava. Here’s a brief summary of the presentation.
Endava works in many industries, and we can see what companies outside of insurance do really well, that insurers can learn from. We have found 20 ‘trends’, of which we covered five most relevant ones to general insurers at the conference:
IoT (Internet of Things) are slowly redefining how consumers perceive ‘insurance’
Moving to mobile first interfaces
Using social media
The use of digital marketing in the insurance industry
So You’ve Been Publicly Shamed is a fast paced, easy-to-read book that highlights the power of group behaviour on social media.
So You’ve Been Publicly Shamed is the latest book from Jon Ronson, the journalist from the Guardian. Jon Ronson is the English equivalent of America’s Malcolm Gladwell, combined with Louis Theroux’s modus operandi. Jon Ronson’s books cover those sections of society that are either taboo or push us slightly outside of our comfort zone, and it’s here that Ronson often defends those people the most.
The book is about the public shaming that some people have been subjected to on social media. He provides some case studies of people whose lives have been significantly changed by a single post on Facebook or Twitter. These individuals aren’t always celebrities – some had just a couple of hundred followers. These case studies set the context of the post right up to modern day consequences for the user. Continue reading Book review: So You’ve Been Publicly Shamed→