Tag Archives: google

2018 Digital Predictions

Here are my predictions for the ‘digital’ industry for the coming year. I’ve been making digital predictions since 2010 and at the end of each year I review how the predictions fared – see the digital predictions for 2017 and work backwards.

1. Tesla share price to drop significantly

The Tesla Roadster 1 – yes it’s lovely. What will 2018 have in store for the car company? Photo credit: randychiu.

Each quarter, Tesla’s costs keep increasing by hundreds of millions of dollars.

Its profit margin keeps slipping further into the red.

Other companies, both traditional and new entrants, will catch up to Tesla in 2018.

Finally, 2017 was generally a good financial year, and if consumer confidence drops in 2018, people will buy fewer cars. There’s also the debt pile-up in the US car loans industry. Total auto loans in the US have increased 70% in the last 7 years to $1.17 trillion – and much of it is subprime, with some buyers opting for 7(!!) year loans (think about the value of the car at the end of 7 years).

We’ll see Tesla’s share price drop by at least 30% this coming year. Continue reading 2018 Digital Predictions

Review of 2017 predictions

Time to look back on the 2017 predictions from 12 months ago…. how many of the predictions came true?

1. Everything On-demand

If there was one on-demand service that was in the headlines this year, it was Uber. And it wasn’t always for the right reasons. Uber and Deliveroo also led to a debate on the gig-economy and workers’ rights. Continue reading Review of 2017 predictions

Weekly news round up 2 November 2017

Here’s a summary of interesting stories I’ve seen over the last week. I try to concentrate on the stories which aren’t necessarily mainstream.

Finance

There might be fewer [free] ATMs in the UK soon. Link, the banking organisations who fund 70,000 UK-based, free UK cash machines, want to cut their contributions by 20%. https://www.finextra.com/newsarticle/31276/link-plans-could-slash-number-of-free-atms

McKinsey wrote a report about banks needing to create their own platforms and new business models as Alibaba, Amazon and Google start competing with them. McKinsey said that banks need to capitalise on their consumer trust and wealth of data. I agree and wrote a comment on the article which then spawned an online debate. https://www.finextra.com/news/fullstory.aspx?newsitemid=31251 Continue reading Weekly news round up 2 November 2017

The future of digital advertising

Shipping and sea routes - see the big data example belowI was kindly invited to an event today called “The Ad Apocalypse And The Rise Of Interactive Brand Experiences”, hosted by wayin. Wayin runs a content management system for brands to run interactive campaigns in their digital advertising.

Although the event proved how wayin was the answer to several of life’s challenges, there were a few interesting thought leadership pieces at the event which I’ve tried to capture below.

My apologies for brevity in the notes format and any spelling mistakes.

Wayin introduction, Richard Jones (Wayin CEO)

Richard started by describing how Mondelez has pulled £100M from their advertising recently due to the lack of impact that their digital advertising spending is having. They’ve never pulled ad spend before the holiday season. Continue reading The future of digital advertising

Weekly interesting news round up

Here’s a summary of interesting stories I’ve seen over the last week. I try to concentrate on the stories which aren’t necessarily mainstream.

Sport & hospitality

Formula 1 Ferrari
Formula 1 sponsorship is still growing due to the value of live sports
Source: Wikipedia

Q: How much do you think Marlboro sponsor Ferrari?

A: Around $100m per year.

As we watch more and more on-demand television, the value of live sports television just keeps rising. http://www.sportspromedia.com/news/ferrari-spark-marlboro-renewal Continue reading Weekly interesting news round up

My Favourite Gadget, Book and App in 2016

Every year I list my favourite gadget, book and app from the last twelve months, so here they are for 2016:

Favourite gadget

A smartwatch. I never expected them to be this useful.

During the summer I ran my first marathon and bought a running watch to track my runs. The watch, a Garmin Forerunner 235, has a number of smartwatch features, including alerts that show on my phone, such as text messages, calls, Facebook alerts and so on, also show on my watch.

The watch also has a step and sleep counter, which I’d never as useful beforehand, but the step counter is moderately addictive. I can tell how well I sleep – I don’t need a watch to tell me.

Although the user interface on the watch is terribly over complicated, I still love the watch. Friends who have an Apple Watch still need to charge them daily, and the Forerunner can last at least a week.

Favourite book

The book that stopped me tweeting before boarding flights

I haven’t read as many books this year, but my favourite was ‘So you’ve been publicly shamed’ by Jon Ronson. I like Ronson’s style of writing, and I’m constantly worried (and telling the kids) of the dangers of a simple social media update upsetting others.

If you are interested in social networks, I thoroughly recommend the book. Since reading the book I try not to tweet when I’m boarding a plane, just in case autocorrect strikes.

Favourite app

I have a few friends who have started producing podcasts, and they use Podbean. I’ve been using the Podbean app for a while, but I still don’t find it very intuitive. It could be much simpler.

My favourite app for 2016 was Google Maps. Google have released a number of new, really good features. As a family we travel all over the UK. Google Maps has excellent voice recognition and smart route navigation, taking real-time traffic into account. But the 2016 killer feature is being able to search for something en-route, such as a petrol station or a specific restaurant. This is also voice controlled, and results are shown along the route.

 

This leaves me to wish everyone who reads this site, and your family, a wonderful holiday period, together with a healthy, happy and prosperous new year.

The Coolest Digital Industry to Work in

It's ok - photo of the list of what's ok at GDS featured as bullet points in this post
How did government become the coolest digital industry?

Think of the top three industries that seem cool to work in. I’d be surprised if you are my age and listed government as a top three coolest digital industry. But working on digital government projects seems to have become cool.

So cool, that last week Matt Cutts of Google fame announced that he will be leaving Google for the US Digital Service. Matt Cutts was the head of Google’s spam SEO (Search Engine Optimisation) team, and built up a large following across social media channels from webmasters around the world. There are forums set up to discuss every detail of his speeches and YouTube videos, to try to outsmart the chief enemy of SEO spam. Continue reading The Coolest Digital Industry to Work in

Robot Assistants: Google Inbox v. Microsoft Office 2016

The infamous paper clip - the first robot assistant (we just didn't know it at the time)
The infamous paper clip – the first robot assistant (we just didn’t know it at the time)

Last October, one of Gartner’s predictions for the digital future was that we will have robot assistants helping us perform work – not mechanical work, but office-based work such as content creation:

By 2018, 20 percent of business content will be authored by machines.

This is a bold claim – two years isn’t a long time, and 20% of office productivity is a lot of… documents and spreadsheets and presentations.

I’ve long been a fan of Google Inbox, the alternative interface to Gmail. Inbox recently announced that 10% of email replies using Google Inbox are now written by the built-in SmartReply feature – probably the biggest current implementation of a robot assistant. Continue reading Robot Assistants: Google Inbox v. Microsoft Office 2016

Watching TV in the Howard House

Chromecast - the best bit of kit on our television
Chromecast – the best bit of kit on our television

Like many households in the UK, our TV viewing habits have changed in the last few years, and continue to change.

To set the scene, we have four kids, ranging from 9 to 14 years old (plus Mrs H and I).

Our TV package consists of the following, each of which I’ll then describe:

  • Sky TV
  • Netflix
  • BT Sport
  • Now TV
  • YouTube
  • Google Play
  • And recently… an Amazon Prime Trial

Continue reading Watching TV in the Howard House