Each quarter, Tesla’s costs keep increasing by hundreds of millions of dollars.
Its profit margin keeps slipping further into the red.
Other companies, both traditional and new entrants, will catch up to Tesla in 2018.
Finally, 2017 was generally a good financial year, and if consumer confidence drops in 2018, people will buy fewer cars. There’s also the debt pile-up in the US car loans industry. Total auto loans in the US have increased 70% in the last 7 years to $1.17 trillion – and much of it is subprime, with some buyers opting for 7(!!) year loans (think about the value of the car at the end of 7 years).
I was kindly invited to an event today called “The Ad Apocalypse And The Rise Of Interactive Brand Experiences”, hosted by wayin. Wayin runs a content management system for brands to run interactive campaigns in their digital advertising.
Although the event proved how wayin was the answer to several of life’s challenges, there were a few interesting thought leadership pieces at the event which I’ve tried to capture below.
My apologies for brevity in the notes format and any spelling mistakes.
Wayin introduction, Richard Jones (Wayin CEO)
Richard started by describing how Mondelez has pulled £100M from their advertising recently due to the lack of impact that their digital advertising spending is having. They’ve never pulled ad spend before the holiday season. Continue reading The future of digital advertising→
Every year I list my favourite gadget, book and app from the last twelve months, so here they are for 2016:
During the summer I ran my first marathon and bought a running watch to track my runs. The watch, a Garmin Forerunner 235, has a number of smartwatch features, including alerts that show on my phone, such as text messages, calls, Facebook alerts and so on, also show on my watch.
The watch also has a step and sleep counter, which I’d never as useful beforehand, but the step counter is moderately addictive. I can tell how well I sleep – I don’t need a watch to tell me.
Although the user interface on the watch is terribly over complicated, I still love the watch. Friends who have an Apple Watch still need to charge them daily, and the Forerunner can last at least a week.
I haven’t read as many books this year, but my favourite was ‘So you’ve been publicly shamed’ by Jon Ronson. I like Ronson’s style of writing, and I’m constantly worried (and telling the kids) of the dangers of a simple social media update upsetting others.
If you are interested in social networks, I thoroughly recommend the book. Since reading the book I try not to tweet when I’m boarding a plane, just in case autocorrect strikes.
I have a few friends who have started producing podcasts, and they use Podbean. I’ve been using the Podbean app for a while, but I still don’t find it very intuitive. It could be much simpler.
My favourite app for 2016 was Google Maps. Google have released a number of new, really good features. As a family we travel all over the UK. Google Maps has excellent voice recognition and smart route navigation, taking real-time traffic into account. But the 2016 killer feature is being able to search for something en-route, such as a petrol station or a specific restaurant. This is also voice controlled, and results are shown along the route.
This leaves me to wish everyone who reads this site, and your family, a wonderful holiday period, together with a healthy, happy and prosperous new year.
Think of the top three industries that seem cool to work in. I’d be surprised if you are my age and listed government as a top three coolest digital industry. But working on digital government projects seems to have become cool.
So cool, that last week Matt Cutts of Google fame announced that he will be leaving Google for the US Digital Service. Matt Cutts was the head of Google’s spam SEO (Search Engine Optimisation) team, and built up a large following across social media channels from webmasters around the world. There are forums set up to discuss every detail of his speeches and YouTube videos, to try to outsmart the chief enemy of SEO spam. Continue reading The Coolest Digital Industry to Work in→