How did my 2013 Digital Media predictions from last December turn out?
2013 was due to be another tough year. Still in the depths of the recession, 2013 followed the pick-me-up of the 2012 London Olympics – it was billed as the hangover year. But 2013 proved, especially in the UK, to be a signal of the end of the recession.
1. Many, many new devices will be launched
A number of UK retailers and European super brands launched their own tablet devices – Argos, Tesco & Deutsche Telekom to name a few.
And at the end of the year we’ve seen the launch of the new XBox One and PlayStation 4.
And continuing the tradition of previous predictions that it will finally be the year of the 3D printer, even Argos think that at some point we’ll be printing stuff out at home.
Prediction rating: 9/10
2. Yahoo! Makes! A! Comeback!
At the start of 2013, Yahoo! stocks were $19.90. I’m writing this article on 17 December, and Yahoo! stocks are $39.51. A double exclamation mark for that!!
The reason for that valuation? According to Comscore, Yahoo! has seen a 21% increase in visitor numbers, and in July had more traffic than Google.
Prediction rating: 10/10
3. Microsoft to return
It’s been a mixed year for Microsoft. On the good news front, Windows 8.1 has helped with the market perception of their latest Operating System. Personally I couldn’t go back from Windows 8, I really like it. XBox One has also helped.
On the not so good news, 2013 has seen a stuttering stock price and the CEO Steve Ballmer resigned.
In neutral news, Microsoft bought Nokia for $7 billion this year – let’s see what happens.
Microsoft is still a fantastic company. 16% growth (year on year) in the first quarter for 2014 to $18.5 billion revenue with a healthy profit margin. A new CEO who can sort out a strategy for the next decade will also sort out the stock price.
Prediction rating: 6/10
4. Indoor GPS
Indoor GPS hasn’t taken off as expected. Google are busy mapping (and recording Street View) as many shopping malls and larger buildings as they can.
Prediction rating: 2/10 – perhaps a year or two early
5. Learning to switch off
2013 didn’t quite promote Quiet-modes as much as I’d expected (or hoped). That being said, when I went on holiday in the Summer and told people I wouldn’t have my mobile or laptop with me, they said it was an inspiration, but they wouldn’t be able to follow suit.
Prediction rating: 1/10 – Am I alone??!
6. Context sensitive
Google has become even more context sensitive in 2013, especially on Android devices with the launch of Google Now. 2014 will see new Android releases which push Google Now to the main menu screen.
Unfortunately other websites haven’t followed suit. I’m not sure whether it’s the funding or the want, or the imagination to build a page which could be different for everyone. Either way, we’re not seeing as many context sensitive, personalised experiences as we should.
Prediction rating: 2/10
7. The end of the QR code
Thankfully I haven’t seen many QR codes recently.
The last time I saw one was when I received Google Glass, and it was used to transfer a number of settings from my computer to Glass. So it made a lot of sense. A lot more sense than replacing a human readable, memorable domain name with a QR code – and that’s why I dislike them.
Prediction rating: 9/10 – QR RIP
8. Healthcare apps
Our company healthcare insurance has launch a smartphone app which tracks how much exercise we all do. It groups everyone from Endava together and shows a leaderboard of who’s done the most exercise – a great piece of gamification.
We’re at the tip of the iceberg. In years to come we won’t visit a doctor for routine appointments, we’ll use sensors on our smartphone to communicate with healthcare professionals.
Prediction rating: 7/10
9. Drones buzzing in the sky
My favourite TED video this year was about robotic (i.e. automated, unpiloted) drones. And this month Amazon announced that by 2015 they’ll be using drones for deliveries, assuming legislation is available.
Drones will change society more than any other technology in the foreseeable future.
Prediction rating: 7/10 – A bit too early, but we’re on the cusp of a an amazing change to society
That’s a total of 53 out of a possible 90. Not as good as previous years, although I’d tried to be more adventurous than previous years. I’ll release the 2014 predictions in the next couple of weeks.