The migration of Digital Money


The scan above is from this week’s edition of my local newspaper.

There are two popular pairs of terms used to describe users in Internet terms – Digital Migrants and Digital Natives, and Gen X and Gen Y. Personally I prefer the first term because it describes the groups perfectly.

Digital Migrants are pretty much anyone over about 20 years old, who remembers life before The Internet. They (errr, ‘we’) had to change our mindset to adjust with the cultural and technological challenges and advances the Internet has provided. Digital Natives are the opposite group – those under about 20, who don’t know any different.

Back to the article in the newspaper.

I have two thoughts regarding the 81 year old Mr Moller (and yes, I do think his age is important):

  1. The poor old pensioner. Not everyone needs or wants a mobile phone. It’s neither an identity or mandatory device (yet) and it should be up to individuals whether to have one or not. The pace of change is happening too quickly. After 40 years of credit cards (25 years older than mobiles), you can still live a perfectly normal life without plastic. Migration through technologies should be a slower process.
  2. It’s evolution. Yes you can live life without a credit card, however you can also live life without cash too, and just use plastic. It’s natural evolution to move from cash, to plastic, to mobiles. In fact Mr Moller highlights the very real possibility of jumping straight from cash to mobiles. Mobile penetration is above 84%, so it’s perfectly reasonable to expect everyone to have one.

Earlier this week we ran an event at Endava called The Future of Social Media for Financial Services. At the event, the author Richard Watson gave a speech on The Future of Money. I wasn’t quite expecting to read an article in my local paper the following day highlighting that it’s not so much about the future… it’s already happening right now.

0 thoughts on “The migration of Digital Money

  1. I am a digital migrant who works in the advertising industry, which conjures up all sorts of stereotypes. I could not work without the internet and I am not technophobic but I have also never had a mobile phone – my husband has tried unsuccessfully to give me a phone (twice). I lived before they were invented, and concluded later that with three children I already had more hands to hold than was feasible, let alone make phonecalls as well!I understand and appreciate the various conveniences mobiles offer, but like the pensioner in the article, resent occasions when this is the only option. It’s also something else to lose and something else that makes people feel they can never escape!

  2. Hi Amy, I’ve never seen someone to start an introduction with ‘I am a digital migrant’!Do your kids have mobile phones?Have you tried parking recently without a mobile phone? Pay & Display machines are now being taken away throughout London, forcing everyone to pay by phone – amazingly fast change since this article was written a year ago.I’m interested to know how much longer you’ll be able to continue denying mobile ownership!

  3. <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML><HEAD> <META http-equiv=Content-Type content="text/html; charset=utf-8"> <META content="MSHTML 6.00.6002.18552" name=GENERATOR> <STYLE></STYLE> </HEAD> <BODY bgColor=#ffffff> <DIV>The eldest one (12) has a phone that he bought himself and seems to use for playing games on. Middle one (8) has one of the phones that husband tried unsuccessfully to give me (I never had enough interest to open the box), but has not found a use for it other than fiddling with ring tones. Youngest (6) will probably want one at some stage.</DIV> <DIV>&nbsp;</DIV> <DIV><FONT face=Calibri size=4>On parking – not something we have a call for, really. We live near enough to the centre of town that makes a short bus/tube&nbsp;ride the easier option, though when alone I tend to cycle. Anyway, three boys bickering&nbsp;in a car is an exercise in endurance to be avoided whenever possible!</FONT></DIV> <DIV><FONT face=Calibri size=4></FONT>&nbsp;</DIV> <DIV><FONT face=Calibri size=4>I don’t believe no-one should have mobile a phone; it’s just that I don’t want one myself. But then I have a Gaggenau oven that cost many times more than most people would ever dream of spending and use it once or twice every day, whilst others can’t or won’t cook (though they seem to appreciate the efforts of those who do).</FONT></DIV> <DIV><FONT face=Calibri size=4></FONT>&nbsp;</DIV> <DIV><FONT face=Calibri size=4>AMY</FONT></DIV> <BLOCKQUOTE dir=ltr style="PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px"> <DIV style="FONT: 10pt arial"></DIV></BODY></HTML>

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