This week I’ve received two email newsletters which have both directed me to a broken website when I’ve click on any link in the newsletter.
Email newsletters provide an intermediate website so that when a user clicks on a link, the email sending company can tell who clicked on which links, and provide the stats back to the brand that’s running a promotion. That’s all messed up if the email company’s website is down though, which seemed to be the trend this week.
The first company was an industry newspaper, so I wrote to the editor who replied within seconds to say she’d look into it. What’s the point of having journalists hit a deadline for the email newsletter, if no one can read/ get to the article?
The second company was a promotion from a vendor. They probably paid a reasonable amount of money for the email list and sending the newsletter, only for it to result in no click throughs.