Video Advertising

My thanks to Erin at IMG for spotting an article on NMA discussing the cost of video ads.

The article basically says that with the law of supply and demand, there’s a whole lot of supply out there at the moment (which is only growing in size), and this is driving down prices, by as much as 50%.

In order to simplify the process of advertising across a huge number of video portals, a new group, VAST, has been set-up to manage campaigns separately. YouTube Google are on board so I would imagine that central system is very likely to be AdWords…

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