Another week, another buzzword – xRM. Basically it’s CRM v2.0, or ‘anything Relationship Management’.
I hadn’t heard of it before just seeing an invite to a Microsoft event in March, so I just Googled it, and unsurprisingly there are already several billion articles on it.
So what does it mean? Basically it’s all parts of the infrastructure dealing with Relationship Management, beyond the classic CRM systems.